LOUISVILLE, Ky. (WDRB) -- After the lineup for Bourbon & Beyond was released this week, a celebration party was held in Nulu on Saturday.
The four-day music festival in Louisville shared its lineup on Wednesday featuring Zach Bryan, Dave Matthews Band, Tyler Childers, Neil Young, Beck, Matchbox Twenty, The National, My Morning Jacket and The War on Drugs.
Doris Sims, senior vice president of business development for Danny Wimmer Presents, said the lineup is the perfect mix.
"We've gone back to the more Americana, the country, the classic rock and blues. Having Tyler Childers here, a Kentuckian, is phenomenal," Sims said. "Our sales for the first week are better than they have ever been before. It's really about that perfect balance of talent. We know people come for the music, but we want them to stay for the bourbon and fall in love with Louisville."
On Saturday, Taj hosted a celebration party for the music festival. Attendees purchased service fee-free passes and people could also enter to win free passes to the music festival.
There were special craft cocktails featuring Bourbon & Beyond partners, a photo booth and a DJ.Â
"It's a great opportunity to celebrate the locals," Sims said. "We wanted to have an event where the locals can celebrate with us."
The event goes until midnight.
Bourbon & Beyond previously announced it would add two more stages and about 40 more bands to this year's festival, as well as an expanded culinary and bourbon experience from Chris Santos, Ed Lee, Chris Blandford and Amanda Freitag.Â
IMAGES | Final day of Bourbon & Beyond 2023 held at Kentucky Expo Center
A fan carries a sign for Bruno Mars at Bourbon and Beyond in Louisville, Ky. on Sept. 17. 2023.
People pose for a photo at Bourbon and Beyond in Louisville on Sept. 17, 2023.
A security guard dances at Bourbon and Beyond in Louisville, Ky. on Sept. 17, 2023.
People walk into Bourbon & Beyond in Louisville on Sept. 17, 2023.
Fantastic Negrito performs at Bourbon and Beyond in Louisville on Sept. 17, 2023.
A group of people pose for a photo at Bourbon and Beyond in Louisville, Ky. on Sept. 17, 2023.
Images from Bourbon and Beyond in Louisville, Ky. on Sept. 17, 2023.
Images from Bourbon and Beyond in Louisville, Ky. on Sept. 17, 2023.
Images from Bourbon and Beyond in Louisville, Ky. on Sept. 17, 2023.
Images from Bourbon and Beyond in Louisville, Ky. on Sept. 17, 2023.
Fantastic Negrito performs at Bourbon and Beyond in Louisville on Sept. 17, 2023.
Images from Bourbon and Beyond in Louisville, Ky. on Sept. 17, 2023.
Images from Bourbon and Beyond in Louisville, Ky. on Sept. 17, 2023.
Images from Bourbon and Beyond in Louisville, Ky. on Sept. 17, 2023.
Images from Bourbon and Beyond in Louisville, Ky. on Sept. 17, 2023.
Images from Bourbon and Beyond in Louisville, Ky. on Sept. 17, 2023.
Images from Bourbon and Beyond in Louisville, Ky. on Sept. 17, 2023.
Images from Bourbon and Beyond in Louisville, Ky. on Sept. 17, 2023.
ZZ Ward performs at Bourbon and Beyond on Sept. 17, 2023.
Fantastic Negrito performs at Bourbon and Beyond in Louisville on Sept. 17, 2023.
WDRB's Joel Schipper interviews people at Bourbon and Beyond in Louisville, Ky. on Sept. 17, 2023.
Fantastic Negrito performs at Bourbon and Beyond in Louisville on Sept. 17, 2023.
Images from Bourbon and Beyond in Louisville, Ky. on Sept. 17, 2023.
Fantastic Negrito performs at Bourbon and Beyond in Louisville on Sept. 17, 2023.
Fantastic Negrito performs at Bourbon and Beyond in Louisville on Sept. 17, 2023.
Images from Bourbon and Beyond in Louisville, Ky. on Sept. 17, 2023.
Fantastic Negrito performs at Bourbon and Beyond in Louisville on Sept. 17, 2023.
Images from Bourbon and Beyond in Louisville, Ky. on Sept. 17, 2023.
The annual festival regularly brings tens of thousands of people to the Highland Festival Grounds at the Kentucky Exposition Center. There will be more than 100 music artists performing at the four-day festival.
Bourbon & Beyond is scheduled for Sept. 19-22 this year.
To learn more, visit Bourbon & Beyond's website.
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- Who's coming to Bourbon & Beyond in Louisville? Here's the lineup for 2024
- Bourbon and Beyond planning more stages, dozens of more bands for Louisville musical festival in 2024
- Bruno Mars performs at the final day of Bourbon and Beyond music festival in Louisville
- Bourbon & Beyond releases daily schedule, bourbon and culinary lineup for September festival
- Bruno Mars, The Killers, The Black Keys highlight 2023 Bourbon & Beyond in Louisville
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