Kentucky researchers find breakfast cereal has gotten significantly less healthy

LOUISVILLE, Ky. (WDRB) -- Many cereal brands are already unhealthy, but it's getting worse, according to a study by researchers at the University of Kentucky and Louisiana State University

The new study found nutritional value declining in cereals. Looking at cereals from 2010-23 marketed for kids ages 5 through 12, the researchers found average fat per serving increased 3%, sodium increased by 32%, and sugar increased by 11%.

Meanwhile, protein and dietary fiber decreased.

The study included "all new children's cereal products" launched between January 2010 and the end of 2023.

"Children's cereals contain high levels of added sugar, with a single serving exceeding 45% of the American Heart Association's daily recommended limit for children," the study says. "These trends suggest a potential prioritization of taste over nutritional quality in product development, contributing to childhood obesity and long-term cardiovascular health risks."

You can see the full study below:

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