Muhammad Ali featured again on Wheaties box

LOUISVILLE, Ky. (WDRB) -- Louisville boxing legend Muhammad Ali is again being featured on the front of a box of Wheaties breakfast cereal.

According to a news release, Wheaties, the so-called "Breakfast of Champions," is releasing three new cereal boxes featuring retro images of former Wheaties champions Ali, Bruce Jenner and Mary Lou Retton.

"Their respective records speak for themselves, but it is their legendary performances that have made each champion an inspiration to so many," said Betsy Frost, Wheaties marketing manager. "Wheaties' fans have long asked for these icons to be featured on the box again. We're thrilled to fulfill their requests and once again honor each athlete's spirit of championship."

The breakfast cereal first featured Ali in 1999.

"To be recognized once again by Wheaties -- Breakfast of Champions -- is an incredible honor," Ali is quoted as saying in the news release. "Proper nutrition was an important part of my training regimen as a boxer, and I'm proud to support Wheaties as it continues to do great work in fueling some of the highest performing champions of our day."