The goal is to promote responsible firearm ownership and prevent accidents, theft and misuse.
A $5,000 reward has been offered for information that will lead to an arrest after the southern Indiana gun store was burglarized on Sunday.
Jeffersonville Police Department responded to an alarm call at Kentuckiana Gun Store located at 5508 IN-62 at 6 a.m. Security footage showed that three people wearing masks arrived at the store in a red sedan.
The ATF says the suspects stole at least 20 firearms from the store.
Anyone with information should contact the Bureau of Alcohol, Tobacco, Firearms and Explosives.
The ATF said the robbery happened on May 3 at Papa's Guns, Ammo & Archery, which has a federal firearms license.
ATF is offering a $2,500 reward, and the National Shooting Sports Foundation (NSSF) would match it, part of a national initiative by the two agencies.
To date, nearly 8 million Americans have already decided to "exercise their Second Amendment rights for the first time," chief executive Mark Smith told analysts in an earnings call.
It's been an unprecedented year for the firearms industry, which has seen a steady, pandemic-related surge in sales since Covid-19-related lockdowns began in March.
A Lexington gun store owner said a lot of buyers have never bought a gun before.