FORD LOGO AP FILE.jpeg
FILE- This Feb. 15, 2018, file photo shows a Ford logo on the grill of a 2018 Ford Explorer on display at the Pittsburgh Auto Show. Edsel B. Ford II is retiring from the board of Ford Motor after serving as a board member for 33 years. The automaker also named some other members of the famous family as board nominees. Board nominees will be up for election at Ford's annual meeting on May 13, 2021. (AP Photo/Gene J. Puskar, File)

LOUISVILLE Ky. (WDRB) -- Time is worth more than it used to be for Ford customers.

The automaker has doubled an incentive program for shoppers willing to wait for custom order vehicles, many of which are being delayed due the ongoing parts shortages affecting the auto industry.

The program is offering $1,000, up from $500 according to Cars Direct, on most vehicles in the lineup including the top selling F-150 pickup and Mustang.

Exclusions include the electric Ford Mustang Mach-E, the upcoming Bronco and the subcompact EcoSport, which is imported from India.

As with many automakers, Ford has gone through several rounds of temporary factory shutdowns due primarily to a shortage of semiconductor chips, but also other materials affected by supply chain issues. It has also been manufacturing some models incomplete and storing them in lots until the chips become available to be installed.

Dealer inventory levels had dropped to 33 days supply at the beginning of May, which is about half the normal level.

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