LOUISVILLE, Ky. (WDRB) -- As shoppers prepare to flood online stores this Cyber Monday, the Better Business Bureau is warning consumers to stay vigilant against scams, fake websites and fraudulent sellers.
Nearly 74 million people will shop online Monday, according to the National Retail Federation. However, experts warn that the discounts and convenience of online shopping attract scammers.
The BBB says some sellers impersonate trusted retailers, inflate "sale" prices, or operate sketchy checkout pages that put shoppers’ data at risk.
Be vigilant, trust your gut, trust your instincts," Whitney Adkins, a spokesperson with the BBB said. "If something seems too good to be true, there's a good chance that it is."
Common Pitfalls — and How to Avoid Them
Fake websites and ads: Scammers often mimic popular stores or run “too good to be true” deals. BBB advises shoppers to double-check URLs, scrutinize spelling and contact information, and avoid unfamiliar sellers.
Unsecured checkout pages: Always look for "HTTPS" (not just "HTTP") in a website’s address before entering payment or personal data. If it’s not secure, don’t proceed.
Questionable payment methods: Use a credit card rather than wire transfers or prepaid debit cards. Credit cards offer buyers added protection against fraud.
Fake "deals" and misleading pricing: Some so-called discounts may be deceptive. BBB recommends using price-tracking tools or comparing against known retailer prices to confirm real savings.
Smart Shopping Habits That Pay Off
The BBB suggests these guidelines to help consumers shop safely this holiday season:
Track shipments carefully; for high-value items, consider requiring a signature or using secure pick-up lockers to prevent porch theft.
Understand return and exchange policies before buying. Some Cyber Monday deals may be "final sale" or have strict return windows.
Beware of phishing scams: unsolicited emails, texts or calls — especially those offering "deals" or claiming shipping problems — can be attempts to steal data.
If You Suspect a Scam
BBB recommends keeping documentation of all orders and communications, saving confirmation emails or pages, and monitoring billing statements.
In case of suspected fraud or non-delivery, consumers should contact their credit card issuer or bank as soon as possible. You can also file a complaint with the Federal Trade Commission and the Internet Crime Complaint Center.
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