LOUISVILLE, Ky. (WDRB) -- The new 2025 Ford Expedition is rolling off the line at the Kentucky Truck Plant in Louisville after the company invested millions of dollars into the local plant.
Ford unveiled the SUV on Wednesday afternoon, which ranges anywhere from $62,000 to $100,000. But will the state of the economy and rising prices throw a wrench in sales of Ford's newest addition?
"I think we are in good shape," Ford CEO Jim Farley said Wednesday in Louisville. "We will see in the summer and the fall how economy does."
Farley also announced Wednesday that he would extend the employee pricing to customers for another month in hopes it will ease the fear of rising prices.
"The pricing decision is a competitive decision," he said. "We are committing to employee pricing today to July 4."
Farley's decision came amid concerns that new policies by the Trump administration would force automakers to buy supplies made in the U.S. instead of importing from overseas, which could drive up the cost to buy a car for customers.
On Tuesday, President Donald Trump signed executive orders to relax some of his 25% tariffs on automobiles and auto parts, a significant reversal as the import taxes threatened to hurt domestic manufacturers.
Automakers and independent analyses have indicated that the tariffs could raise prices, reduce sales and make U.S. production less competitive worldwide.
Trump portrayed the changes as a bridge toward automakers moving more production into the United States.
Farley said Ford would be less impacted than other automakers because roughly 80% of the product and its parts are made in the U.S.
"Will it be that we absorb it and our government helps us?" Farley asked. "Or will we pass on the price to customers and the industry shrinks? In the last case, Ford wins because we won't have the same tariff exposure because of our localization and we will be able to order more product."
Still, Farley said it does come down to the economic situation. If Ford is forced to raise prices or car sales decline, it's still unclear how that could impact the employees.
There's already some uncertainty after the company announced roughly 2,300 workers will be laid off temporarily at the Louisville Assembly plant later this year.
The plant will re-tool to make all electric vehicles, but there are reports that sales for EVs are already struggling.
Farley declined to comment on that.
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