LOUISVILLE, Ky. (WDRB) -- The co-founder of the Louisville natural food market Rainbow Blossom has died at 72.
Rob Auerbach's family announced the news on social media Thursday. In the post, his family said he passed away peacefully on Tuesday, May 7, surrounded by "his girls" — his wife and his daughters.
"Rob was always a free spirit who fearlessly pursued his passions, embracing every opportunity with enthusiasm and determination. He was a captivating storyteller and lived a life that provided ample material," they said.
An avid fan of horseracing, Auerbach's family said he got to fulfill his final wish last weekend by watching the 150th Kentucky Derby in person.
In his free time, Auerbach was an avid pilot, who loved cycling, beekeeping, live music, and traveling, according to his family.
"His adventurous spirit led him to explore the world, seeking out experiences that broadened his life and inspired those around him. He woke up every day with the intention to live life to the fullest," his obituary reads.
A celebration of life for Auerbach will be held Friday, May 10, at The Temple in Louisville at 11:30 a.m. with a service to follow at 12:30 p.m.
Instead of flowers, the family is asking for donations to the Olmsted Parks Conservancy to honor Auerbach's commitment to his community.
To make a donation to Olmsted Parks Conservancy in Auerbach's memory, click here.
"He will be remembered for his generosity, loyalty, genuine warmth, and his uncanny ability to make those around him feel special and like they belonged. Rob had a huge impact on his friends, family, and community. He was a steadying force of calm during a crisis," his obituary reads.
Auerbach and his wife, Pumpkin, opened the first Rainbow Blossom in 1977. Their daughter Summer is now managing the business.
"Rob was known for his intuitive business sense, good humor, and love for life," the Auerbach family said. "He leaves behind a legacy of extraordinary accomplishments and unbelievable stories."
Rainbow Blossom now has several locations across Louisville, and one in southern Indiana in New Albany.
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