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LION Group Inc.’s V-Force turnout gear for firefighters won this year's tournament. (Photo courtesy of LION Group)

LOUISVILLE, Ky. (WDRB) -- There's a new product that can now claim to be the coolest things made in Kentucky.

The Kentucky Association of Manufacturers held the "KAM 2025 Coolest Thing Made in Kentucky Tournament presented by Kentucky Farm Bureau Insurance" as more than 320,000 votes were collected in the two-month long tournament.

LION Group Inc.’s V-Force turnout gear for firefighters won this year's tournament. The product protects American and international firefighters. It is manufactured in West Liberty, Beattyville and Hazel Green.

According to a news release, LION V-Force turnout gear defeated Texas Roadhouse Mini Rolls, made by T. Marzetti Company in Horse Cave, by a 57%-43% margin.

"Since 1957, Kentuckians have been sewing and distributing LION’s high-performance uniforms and protective garments to first responders around the world," Steve Schwartz CEO and fourth-generation family owner of LION Group, said in a news release. "But our history is not just about nearly 70 years of sewing products in Kentucky; it's about the dedication, passion, creativity, and hard work of our more than 600 Kentucky-based manufacturing team members."

It's the third year the contest has been held. 

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