LOUISVILLE, Ky. (WDRB) -- Wonder why Starbuck's has been so crowded the past week? That's because pumpkin spice season has started!

The three words "Pumpkin Spice Latte" are enough to get some people crazy with excitement every September.

There's just something about Starbuck's annual rollout that says fall is here. But, the viral PSL has spread to much more than coffee.

You can now get pumpkin spice donuts, breakfast cereal like Cheerios, Life, and Mini Wheats, pretzels, energy bars, almonds, even pumpkin spice Oreos!

Is the scent being taken too far though? A deodorant will make your armpits smell like pumpkin spice, put that together with pumpkin spice lotion and you'll smell like a latte everywhere you go.

It may be a case now where a little is good, but too much can be too much.

If pumpkin spice isn't your thing, the good news is it's gone after Thanksgiving!

More area business stories:

New flexible child care option opening soon in Louisville

Mission-driven cafe opens at Louisville's Norton Healthcare Sports & Learning Center

Tourism officials expect September to be 'huge' economically for Louisville

Buffalo Wild Wings GO opens near UofL campus

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